App Store Listings
Adapting store listings for Australian users
Check Australian storefront exposure, wording, screenshots and eligibility before updating an app store listing.
Desk
Desk Acquisition
Covers app store listing experiments, acquisition campaigns and measurement of mobile acquisition.
App Store Listings
App acquisition versus mobile website marketing
Decide when to market an app, a mobile website or both by comparing the user's task, installation steps and completed outcomes.
App Store Listings
App store listing experiments
Plan an App Store or Google Play listing experiment, define its audience and outcome, read uncertainty and record a defensible decision.
App Store Listings
App store optimisation
Review app store search terms, descriptions, screenshots and listing reports without confusing interest with completed installs.
App Store Listings
Choosing app advertising channels by target user behaviour
Choose an app advertising channel from the user's discovery behaviour, not its reputation for cheap installs.
App Store Listings
Choosing screenshots that explain the product
Select and order app store screenshots that show the real task, useful result and relevant access conditions.
App Store Listings
Comparing screenshot messages by audience need
Frame a screenshot message test around a specific user need, keep the images accurate and distinguish randomised tests from audience targeting.
App Store Listings
Deciding when to fix the app before buying more traffic
Use confirmed task failures, eligibility and mature outcomes to decide whether to repair the app, adjust targeting or test more spend.
App Onboarding
Evaluating regional support needs before acquisition spend
Compare Australian service coverage, support hours, issue ownership and help routes with a proposed app campaign audience.
App Store Listings
Interpreting store test results with limited traffic
Read App Store and Google Play experiment results with small audiences, separate lift from uncertainty and make an honest inconclusive decision.
App Store Listings
Mobile acquisition campaigns
A mobile acquisition campaign should bring people who can use the app and reach its first meaningful outcome.
App Store Listings
Recording what a listing experiment changed
Keep a useful record of listing variants, eligible traffic, store metrics, overlapping changes, uncertainty and the final decision.
App Store Listings
Researching app store queries without assuming download volume
Find relevant app store query language, read your own store reports correctly and avoid treating suggestions or clicks as download volume.
App Store Listings
Testing deep links when the app is not installed
The uninstalled-app route is where a campaign promise often disappears. Test it as a customer journey: tap the actual ad link on a device without the app and check …
![Write app descriptions around real tasks: Lead with the main task and its useful result, using 'can [task] to [result]'; Explain features that make the task possible, including saving, sharing or returning to work; Place limits like subscriptions or device needs near the claims they qualify. Writing an app description around actual use cases](/covers/writing-an-app-description-around-actual-use-cases-640.webp?v=4fc47029)
App Store Listings
Writing an app description around actual use cases
Turn verified app tasks into a clear store description, with the main use case first and important limits beside the promise.