Desk Acquisition
Store listings and campaigns
Covers app store listing experiments, acquisition campaigns and measurement of mobile acquisition.
Mobile Growth Guide
Covers mobile app growth for Australian product and marketing teams: store listings, onboarding, retention, push messaging and app analytics.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Mobile Growth Guide covers how Australian teams grow and keep users inside their apps. It works through app store listings, onboarding flows, acquisition measurement, retention, push and in-app messaging, and localisation. Coverage is written for product and growth teams who own the app rather than a website.
Written for App product managers and mobile growth teams in Australia.
- 01App Store Listings
- 02App Onboarding
- 03Mobile Retention
- 04Push Messaging
- 05App Analytics
- 06App Localisation
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Engagement
Onboarding, push and referral
Examines app onboarding, push notification strategy, in-app messaging and referral programmes.
Desk Mobile Measurement
Analytics, deep links and programme reviews
Focuses on app analytics implementation, deep links and periodic reviews of mobile growth programmes.
How we work
Written for the people who decide
App store listings, onboarding, retention and mobile measurement. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.