Mobile Retention
Comparing daily habits with naturally infrequent app use
Choose a return window that fits the user’s next need, and avoid treating quiet days in an occasional-use app as automatic failure.
Section
Mobile Retention
Mobile Retention
Comparing trial starts with retained paying users
Follow a mature trial cohort through first payment and later paid renewal without confusing starts, subscribers and paying users.
Mobile Retention
Defining meaningful app activity
Choose a later action that reflects useful app activity, specify who qualifies and check that its event records the intended result.
Mobile Retention
Identifying the first valuable action in an app
Find an early app action that gives a new user value, define its completed state and check how it relates to later behaviour.
Mobile Retention
Measuring retention from a clearly defined starting event
Choose a cohort starting event, identity rule and return window before calculating app retention, and keep dashboard denominators distinct.
Mobile Retention
Mobile app retention
Define a useful return action, choose a suitable cohort and window, and investigate app retention without mistaking opens for completed tasks.
Mobile Retention
Preventing repeated referral rewards
Define one referral entitlement, make credit retries safe, resolve competing claims and reconcile issued rewards.