Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Mobile Growth Guide.
Desk Engagement
Onboarding, push and referral
Examines app onboarding, push notification strategy, in-app messaging and referral programmes.
Desk Mobile Measurement
Analytics, deep links and programme reviews
Focuses on app analytics implementation, deep links and periodic reviews of mobile growth programmes.
Desk Acquisition
Store listings and campaigns
Covers app store listing experiments, acquisition campaigns and measurement of mobile acquisition.