App Onboarding
Choosing a growth objective from the app's user journey
Use the app's user journey to choose a specific growth objective, define its audience and outcome, and avoid misleading proxy measures.
Desk
Desk Engagement
Examines app onboarding, push notification strategy, in-app messaging and referral programmes.
Push Messaging
Choosing a notification worth interrupting the user
Use recipient relevance, urgency, expiry and a useful next action to decide whether an app update deserves a push notification.
App Onboarding
Choosing an app action that can support a referral
Choose a referral qualifying action that reflects a useful completed task, with clear eligibility, timing and reversal rules.
App Onboarding
Choosing when to request app permissions
Choose app permission timing from the feature a person is using, the access it needs and a clear path after refusal.
App Onboarding
Designing referral sharing without exposing private contacts
Design a referral share flow that lets users choose where to share without importing contacts, while keeping links and conditions clear.
App Onboarding
Distinguishing onboarding guidance from promotional prompts
Decide whether an in-app prompt helps with the current task or asks for a promotional action, then design and measure it accordingly.
App Onboarding
Explaining paid features before an upgrade prompt
Show what a paid feature adds, when it helps and what a subscription costs before asking an app user to upgrade.
Push Messaging
Handling a failed subscription renewal in the app
Map a failed renewal to verified subscription states, correct feature access and a clear in-app recovery route.
Mobile Retention
Identifying the first valuable action in an app
Find an early app action that gives a new user value, define its completed state and check how it relates to later behaviour.
App Onboarding
In-app messaging
Plan useful in-app messages with clear triggers, dismissal, suppression and task-based measurement.
App Onboarding
Matching an install ad with the real app experience
An install ad should preview what the new user can actually do.
App Onboarding
Measuring where new users leave onboarding
Define new-user cohorts, check onboarding events and interpret funnel gaps without mistaking every missing step for abandonment.
App Onboarding
Mobile app onboarding
Plan mobile app onboarding around a useful first task, necessary setup, timely guidance and a clearly measured result.
App Onboarding
Mobile referral programmes
Plan a mobile referral programme around a useful invitation, a clear qualifying action, controlled rewards and the later experience of referred users.
App Onboarding
Mobile subscription and upgrade journeys
Plan an app subscription journey that explains paid value, shows clear terms, grants the right access and supports plan changes and renewal recovery.
App Onboarding
Planning experiments around the weakest journey stage
Check a weak app journey stage, define a focused change and outcome, protect the comparison and decide after its window closes.
Mobile Retention
Preventing repeated referral rewards
Define one referral entitlement, make credit retries safe, resolve competing claims and reconcile issued rewards.
Push Messaging
Push notification strategy
Plan app push notifications around relevance, clear permission, sensible delivery rules and measures that include turn-offs as well as response.
App Onboarding
Reducing setup steps before the first useful action
Audit the route to an app's first useful action, distinguish necessary setup from later choices, and check the effect of changes.
Push Messaging
Requesting push permission after explaining its value
Ask for push permission in context, explain the specific update, and handle approval, denial and later setting changes accurately.
App Onboarding
Sending returning users to the correct app screen: setup
A returning user who taps an ad for a particular product should not land on the app home screen without a reason. Define the destination as content, not merely …
Push Messaging
Setting notification frequency from user relevance
Build frequency rules from event value, expiry, overlap and user choice, then adjust limits using response and turn-offs.
App Onboarding
Showing a message at the moment it helps
Choose in-app message timing from the user's task, a meaningful trigger and a current eligibility check.
App Onboarding
Suppressing messages after a task is completed
Use task state to stop obsolete in-app messages, while keeping campaign frequency and temporary display suppression separate.
App Onboarding
Testing an upgrade screen without obscuring cancellation information
Compare upgrade screens while keeping billing terms and cancellation access clear, then judge verified purchases alongside later paid use.
App Onboarding
Testing whether an in-app prompt improves task success
Design a prompt-versus-no-prompt test around task completion, fair assignment and useful guardrail measures.