App Store Listings
Adapting store listings for Australian users
Check Australian storefront exposure, wording, screenshots and eligibility before updating an app store listing.
Archive
October 2026
App Store Listings
App acquisition versus mobile website marketing
Decide when to market an app, a mobile website or both by comparing the user's task, installation steps and completed outcomes.
App Analytics
App analytics implementation
Plan app analytics around useful outcomes, define event contracts, check releases and account for offline delivery and privacy.
App Store Listings
App store listing experiments
Plan an App Store or Google Play listing experiment, define its audience and outcome, read uncertainty and record a defensible decision.
App Store Listings
App store optimisation
Review app store search terms, descriptions, screenshots and listing reports without confusing interest with completed installs.
App Analytics
Avoiding optimisation toward low-value installs
An install-only optimisation target can reward ads that generate curiosity rather than useful app use.
App Analytics
Checking event properties across app versions
Use a release matrix to check event properties for presence, type, permitted values and meaning across iOS, Android and older builds.
App Onboarding
Choosing a growth objective from the app's user journey
Use the app's user journey to choose a specific growth objective, define its audience and outcome, and avoid misleading proxy measures.
Push Messaging
Choosing a notification worth interrupting the user
Use recipient relevance, urgency, expiry and a useful next action to decide whether an app update deserves a push notification.
App Onboarding
Choosing an app action that can support a referral
Choose a referral qualifying action that reflects a useful completed task, with clear eligibility, timing and reversal rules.
App Store Listings
Choosing app advertising channels by target user behaviour
Choose an app advertising channel from the user's discovery behaviour, not its reputation for cheap installs.
App Store Listings
Choosing screenshots that explain the product
Select and order app store screenshots that show the real task, useful result and relevant access conditions.
App Onboarding
Choosing when to request app permissions
Choose app permission timing from the feature a person is using, the access it needs and a clear path after refusal.
App Analytics
Comparing acquisition cohorts by later app use
Build comparable acquisition cohorts, choose a useful later action, allow windows to close and read platform retention reports within their limits.
Mobile Retention
Comparing daily habits with naturally infrequent app use
Choose a return window that fits the user’s next need, and avoid treating quiet days in an occasional-use app as automatic failure.
App Store Listings
Comparing screenshot messages by audience need
Frame a screenshot message test around a specific user need, keep the images accurate and distinguish randomised tests from audience targeting.
Mobile Retention
Comparing trial starts with retained paying users
Follow a mature trial cohort through first payment and later paid renewal without confusing starts, subscribers and paying users.
App Analytics
Connecting acquisition, activation and retention metrics
Follow one eligible app cohort from entry to first value and later use, with clear denominators and limits on store-to-app comparisons.
App Store Listings
Deciding when to fix the app before buying more traffic
Use confirmed task failures, eligibility and mature outcomes to decide whether to repair the app, adjust targeting or test more spend.
App Analytics
Deep links and app destinations
A campaign link should deliver the content promised by the ad, whether the person has the app, lacks it or returns after a break. The destination is a journey …
App Analytics
Deferred deep links versus ordinary deep links
An ordinary deep link takes someone who has the app to a specified screen. A deferred deep link also tries to carry the intended destination through an install so …
App Analytics
Defining a consistent mobile event taxonomy
Define app events by observable states, controlled properties, ownership and change rules so teams can interpret them consistently.
Mobile Retention
Defining meaningful app activity
Choose a later action that reflects useful app activity, specify who qualifies and check that its event records the intended result.
App Onboarding
Designing referral sharing without exposing private contacts
Design a referral share flow that lets users choose where to share without importing contacts, while keeping links and conditions clear.
App Onboarding
Distinguishing onboarding guidance from promotional prompts
Decide whether an in-app prompt helps with the current task or asks for a promotional action, then design and measure it accordingly.
App Onboarding
Evaluating regional support needs before acquisition spend
Compare Australian service coverage, support hours, issue ownership and help routes with a proposed app campaign audience.
App Onboarding
Explaining paid features before an upgrade prompt
Show what a paid feature adds, when it helps and what a subscription costs before asking an app user to upgrade.
Push Messaging
Handling a failed subscription renewal in the app
Map a failed renewal to verified subscription states, correct feature access and a clear in-app recovery route.
Mobile Retention
Identifying the first valuable action in an app
Find an early app action that gives a new user value, define its completed state and check how it relates to later behaviour.
App Onboarding
In-app messaging
Plan useful in-app messages with clear triggers, dismissal, suppression and task-based measurement.
App Analytics
Installs versus activated users
See how store entry, first opens and activation differ, and when the data supports a first-open or download-to-activation rate.
App Store Listings
Interpreting store test results with limited traffic
Read App Store and Google Play experiment results with small audiences, separate lift from uncertainty and make an honest inconclusive decision.
App Analytics
Keeping sensitive information out of app analytics
Audit app analytics fields and SDK collection, minimise personal details and check events before sensitive data reaches reports.
App Onboarding
Matching an install ad with the real app experience
An install ad should preview what the new user can actually do.
App Analytics
Measuring acquisition cost per activated user
Cost per activated user is campaign spend divided by the number of acquired users who complete a defined first-value action within a chosen window.
App Analytics
Measuring opt-outs alongside notification response
Define useful response, track notification preference changes and interpret push metrics with the right denominators and platform limits.
App Analytics
Measuring referred users by activation and retention
Define a referred-user cohort, calculate activation and useful return rates, and compare outcomes without confusing installs or causation.
Mobile Retention
Measuring retention from a clearly defined starting event
Choose a cohort starting event, identity rule and return window before calculating app retention, and keep dashboard denominators distinct.
App Onboarding
Measuring where new users leave onboarding
Define new-user cohorts, check onboarding events and interpret funnel gaps without mistaking every missing step for abandonment.
App Store Listings
Mobile acquisition campaigns
A mobile acquisition campaign should bring people who can use the app and reach its first meaningful outcome.
App Analytics
Mobile app acquisition measurement
Measure app acquisition across store interactions, downloads, first opens and useful actions without mixing incompatible report definitions.
App Analytics
Mobile app growth strategy
Build a mobile app growth strategy around discovery, first value and return use. Identify a journey problem and measure a change that matters.
App Onboarding
Mobile app onboarding
Plan mobile app onboarding around a useful first task, necessary setup, timely guidance and a clearly measured result.
Mobile Retention
Mobile app retention
Define a useful return action, choose a suitable cohort and window, and investigate app retention without mistaking opens for completed tasks.
App Analytics
Mobile growth programme reviews
Review app growth across qualified entry, first value, later use and cost, then record the evidence behind the next decision.
App Onboarding
Mobile referral programmes
Plan a mobile referral programme around a useful invitation, a clear qualifying action, controlled rewards and the later experience of referred users.
App Onboarding
Mobile subscription and upgrade journeys
Plan an app subscription journey that explains paid value, shows clear terms, grants the right access and supports plan changes and renewal recovery.
App Onboarding
Planning experiments around the weakest journey stage
Check a weak app journey stage, define a focused change and outcome, protect the comparison and decide after its window closes.
Mobile Retention
Preventing repeated referral rewards
Define one referral entitlement, make credit retries safe, resolve competing claims and reconcile issued rewards.
Push Messaging
Push notification strategy
Plan app push notifications around relevance, clear permission, sensible delivery rules and measures that include turn-offs as well as response.
App Store Listings
Recording what a listing experiment changed
Keep a useful record of listing variants, eligible traffic, store metrics, overlapping changes, uncertainty and the final decision.
App Onboarding
Reducing setup steps before the first useful action
Audit the route to an app's first useful action, distinguish necessary setup from later choices, and check the effect of changes.
Push Messaging
Requesting push permission after explaining its value
Ask for push permission in context, explain the specific update, and handle approval, denial and later setting changes accurately.
App Store Listings
Researching app store queries without assuming download volume
Find relevant app store query language, read your own store reports correctly and avoid treating suggestions or clicks as download volume.
App Onboarding
Sending returning users to the correct app screen: setup
A returning user who taps an ad for a particular product should not land on the app home screen without a reason. Define the destination as content, not merely …
App Analytics
Separating paid attribution from organic app discovery
Read mixed App Store and Google Play source labels accurately, keep ad credit separate and avoid counting unknown acquisitions as organic.
Push Messaging
Setting notification frequency from user relevance
Build frequency rules from event value, expiry, overlap and user choice, then adjust limits using response and turn-offs.
App Onboarding
Showing a message at the moment it helps
Choose in-app message timing from the user's task, a meaningful trigger and a current eligibility check.
App Onboarding
Suppressing messages after a task is completed
Use task state to stop obsolete in-app messages, while keeping campaign frequency and temporary display suppression separate.
App Onboarding
Testing an upgrade screen without obscuring cancellation information
Compare upgrade screens while keeping billing terms and cancellation access clear, then judge verified purchases alongside later paid use.
App Store Listings
Testing deep links when the app is not installed
The uninstalled-app route is where a campaign promise often disappears. Test it as a customer journey: tap the actual ad link on a device without the app and check …
App Analytics
Testing offline event delivery
Plan offline app event checks from task completion through reconnection and reporting, with clear treatment of late or duplicate events.
App Onboarding
Testing whether an in-app prompt improves task success
Design a prompt-versus-no-prompt test around task completion, fair assignment and useful guardrail measures.
App Analytics
Tracking broken links between campaigns and app content
A campaign link can register a click while failing to open the intended content. Monitor the destination, not only the ad platform's click count.
![Write app descriptions around real tasks: Lead with the main task and its useful result, using 'can [task] to [result]'; Explain features that make the task possible, including saving, sharing or returning to work; Place limits like subscriptions or device needs near the claims they qualify. Writing an app description around actual use cases](/covers/writing-an-app-description-around-actual-use-cases-640.webp?v=4fc47029)
App Store Listings
Writing an app description around actual use cases
Turn verified app tasks into a clear store description, with the main use case first and important limits beside the promise.